Creating You & Co. by William Bridges

I actually just skimmed this book pretty quickly to see if it is worth reading. It certainly is. The book is made up of three parts. The first part offers the reasons why everyone needs to “learn to think like the CEO of your own career.” This summarizes much of the material found in Bridges book, Jobshift. While not completely convincing, it does make a strong case for thinking differently about making money… beyond simply “getting a job.” The second part of the book, I found the most helpful. It offers very concrete activities and exercises to identify your DATA (Desires, Abilities, Temperament, and Assets). The concreteness of these exercises is their greatest strength but they must be done, not just read. The third part of the book addresses the final step of turning your DATA into money. This section also has some activities and is very practical in covering the basics of marketing yourself. This practical book is worth reading and may change the way you think about how to make money.

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